Dewar's (Japan) - Regionalized Web Experience
Dewar's (Japan) Adding to the strength of the recently completed Dewars.com global platform, Shift has just deployed a Japanese language version of the site. Japan joins the US, UK, China and Dominican Republic as early adopters of the global digital platform.
 
Dewar’s (China) - Regionalized Web Experience
Dewar’s (China)

Retracing the steps of Tommy Dewar


Adding to the strength of the recently completed Dewars.com global platform, Shift has just deployed a Chinese language version of the site. China joins the US, UK and Dominican Republic as early adopters of the global digital platform. In 2010, we expect to extend this reach by deploying Russian, Spanish and Greek versions of the site as well. China's been an important part of the Dewar's story since Tommy Dewar first visited both Canton and Shanghai during his famous "Ramble Around The Globe" in the 1890s.
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Shift takes home two Awards of Excellence


Shift Global recently took home two Awards of Excellence in the 2009 CSCA Creative Best Competition. We were honored in both the Campaign category (for the Dewar's Proshop program) and the Video category (for the 2008 Bombay Sapphire DGC Wrapup).

Of note, Shift was the only digital agency to receive an Award of Excellence in either category and the only digital agency honored for an integrated campaign. Details here and additional links after the jump.  Read more...
 
Dewar's + Callaway - Website, Mobile Apps, Game + Sweepstakes
Dewar's + Callaway

Let's find your swing


Uniting with golf equipment giant Callaway, Dewar’s desired a digital marketing campaign that would highlight the partnership on the web and attract its shared audience.  Read more...
 

Cheers. Salud. Sláinte. Shift Steals The Show


After years spent avoiding arts organizations and awards shows, Shift took 5 of 7 awards in the Interactive and Video category, including Best of Category for the Dewars.com Global Website and Digital Brand Framework.  Read more...
 
Dewar’s 12 - Digital Experience + Motion Graphics
Dewar’s 12

Substance always trumps style


Dewar's 12 launched a new campaign that sought to define the idea of substance. The campaign focused on the idea that it's what's inside that counts. This message needed to be conveyed through print, television and interactive media.  Read more...
 
Dewar’s Scotch Whisky - Global Digital Experience + Brand Framework
Dewar’s Scotch Whisky

Seven sites, one framework


John Dewar & Sons had expanded their portfolio over several years, each product being presented independent of a cohesive portfolio. The challenge was greater online, where numerous experiences had developed. Each was different than the other, providing little brand continuity across the properties, resulting in an experience that didn't contribute to the full momentum of the brand.  Read more...