Cheers. Salud. Sláinte. Shift Steals The Show


After years spent avoiding arts organizations and awards shows, Shift took 5 of 7 awards in the Interactive and Video category, including Best of Category for the Dewars.com Global Website and Digital Brand Framework.  Read more...
 
Dewar’s Scotch Whisky - Global Digital Experience + Brand Framework
Dewar’s Scotch Whisky

Seven sites, one framework


John Dewar & Sons had expanded their portfolio over several years, each product being presented independent of a cohesive portfolio. The challenge was greater online, where numerous experiences had developed. Each was different than the other, providing little brand continuity across the properties, resulting in an experience that didn't contribute to the full momentum of the brand.  Read more...
 
BarTV - Digital Experience, Brand + Podcasting Platform
BarTV

Building and branding the ultimate guide to bar and cocktail culture


Leveraging content from the dozens of brands in their portfolio, Shift Global was asked by Bacardi to build the ultimate online experience around the cocktail culture.  Read more...
 
Bacardi Mojito - Digital Product Experience + Video
Bacardi Mojito

The perfect digital accompaniment for summer


In parallel with a massive traditional marketing effort (including placements in and sponsorship of the movie Miami Vice), Shift was asked to design and develop a cocktail-specific microsite focused on the Bacardi Mojito.  Read more...