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Dewar's at TEDAs part of their sponsorship of 2011's TEDGlobal event in Edinburgh, Dewar's Scotch Whisky engaged Shift to plan and develop an integrated Facebook-based experience for those fans who weren't lucky enough to attend. Read more... |
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Substance always trumps styleDewar's 12 launched a new campaign that sought to define the idea of substance. The campaign focused on the idea that it's what's inside that counts. This message needed to be conveyed through print, television and interactive media. Read more... |
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Experience the sultry seduction of Havana nightlifeHavana Club, an original iconic rum from Cuba, was relaunched in limited quantities by Bacardi USA after extensive work to recraft the spirit using the original 1935 recipe. As part of the launch effort, Shift was engaged to develop a modest digital presence that paid homage to the 1930s speakeasy cocktail experience, presented the brand as a luxury product and served as a digital destination for offline marketing initiatives. Read more... |
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The perfect digital accompaniment for summerIn parallel with a massive traditional marketing effort (including placements in and sponsorship of the movie Miami Vice), Shift was asked to design and develop a cocktail-specific microsite focused on the Bacardi Mojito. Read more... |
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