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Building and branding the ultimate guide to bar and cocktail cultureLeveraging content from the dozens of brands in their portfolio, Shift Global was asked by Bacardi to build the ultimate online experience around the cocktail culture. Read more... |
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Creating consumer power through customizationThe EightySix brand concept centers around the use of creative empowerment to express one’s individual style. As a start-up, EightySix needed a total and economical system to launch their brand, go to market and build both consumer and trade interest. Read more... |
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Driving brand engagement through highly-targeted micrositesOver the last several years, Shift has designed and developed numerous topical microsites for Golf Magazine. The bulk of these centered on creating small topical content sites the blended unique attributes from an advertiser with a golf content angle. Read more... |
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Experience the sultry seduction of Havana nightlifeHavana Club, an original iconic rum from Cuba, was relaunched in limited quantities by Bacardi USA after extensive work to recraft the spirit using the original 1935 recipe. As part of the launch effort, Shift was engaged to develop a modest digital presence that paid homage to the 1930s speakeasy cocktail experience, presented the brand as a luxury product and served as a digital destination for offline marketing initiatives. Read more... |
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Innovative digital communication platform from the payment innovatorCredited with the pioneering of the stored value card concept, Comdata had grown to include a broad range of products and services around electronic payments. However, this growth had resulted in a siloed portfolio whose combined services were not well understood by customers. Read more... |
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The perfect digital accompaniment for summerIn parallel with a massive traditional marketing effort (including placements in and sponsorship of the movie Miami Vice), Shift was asked to design and develop a cocktail-specific microsite focused on the Bacardi Mojito. Read more... |
Proven. By Experience. Serving clients around the world gives us a broad base for understanding culture and business -- and generating momentum-building solutions.
